About
b. 1986, HK.
CLIENTS :
Interscope Records
Nettwerk Music Group
City of Hope
Red Bull Records
Island Records
+ more
Hi there. My name is Paul, and I run Creativity Is Life. What started as an internship has now turned into a significant chunk of my creative life. I've always enjoyed building digital creative assets for musicians and artists since my beginnings in the music industry. I spent virtually my entire childhood up to my mid twenties playing in a full time original band, traveling the country, and chasing dreams. Being in a band, I learned how to create unique and innovate digital assets for social media, artwork, and production. After my band dissolved, these skills led me into the business side of the music industry.
I started in the industry as a Digital Marketing & Graphic Design intern for Nettwerk Music Group, which later led to a full time position as a Marketing Coordinator for Hopeless Records. After an amazing first year with Hopeless, I accepted the a position at Red Bull Records as the Social Media Manager, where I handled social media strategy for our artist roster and label properties. In April 2019, I was promoted to Director of Creative Marketing where I now oversee the creation and delivery of content (video and image) for the company.